Brand magic

By Ashley K. Speed October 20, 2016

While the world of marketing is often about promoting a brand and pitching a product or fresh idea — selling yourself as a brand is just as important in the business world. Students in Dawn Edmiston’s Advertising and Digital Marketing class have found a creative and modern way to do just that. Students recently created “pitch perfect” videos as a way to leverage digital media for storytelling and branding purposes. Check out their videos here.