William & Mary
Raymond A. Mason School of Business
Leading the Business of...Marketing
We’re living in an opt-in culture. Today, the only messages anyone will truly see and hear are the messages they choose to see and hear. And the only way to earn positive attention in this competitive market environment is by creating desired content that is relevant, informing, entertaining, and on-brand. Learn how today’s top brands grow and succeed by telling engaging and entertaining stories across digital and traditional media.
Mark C. Brown BBA’98, Brand Experience Director, Joe Smith Brand Strategy
Pamela M. Jowdy BBA’94, Director of Product and Marketing, Acuity Management Solutions
Tom Noble BBA’86, MBA’88, Department Head, MINI Brand Communications
Matt Williams BBA’89, CEO, The Martin Agency
Moderator: Professor Dawn Edmiston
This program is offered to alumni with our compliments.
Online registration is available until 10/29/2015