Kellie Miner, Raymond A. Mason School of Business Alumni Relations
A Raymond A. Mason School of Business Alumni Webinar
Daniel Webber ’02, Executive Vice President, Edelman
June 21, 2016
Responding to government and public scrutiny is nothing new. But social media have exponentially amplified the potential scale and, consequently, the risk to institutional reputation and profit.
Given the magnitude, variety, and lifecycle of these risks, traditional responses no longer suffice.
Today, the companies best-equipped for such crises are those who can develop and apply a multi-faceted strategy and tactics that not only protect their brand, but enhance it. In this session we will:
-Explore the fluid operating realities of digital and social media and their impact
-Apply best-practice approaches to navigating critical issues
-Examine the "do's and do not's" for being prepared and for developing a measured response that utilizes multiple online and digital channels
This webinar is offered to all W&M alumni with our compliments
Note: Audio for this webinar comes through Adobe Connect
There is no call in number.
Join the webinar at: http://mason-wm.adobeconnect.com/alumniwebinar/