W&M Webinar: Telling Your Career Story - Marketing Your Experience for a Successful Career Transition

Time: October 12, 2017 | 12:00 - 1:00 PM EDT
Location: Online

Michael Steelman, Alumni Career Management & Professional Networks


Are you considering a transition to a new industry, sector, or city? Whether you’re considering a pivot to a new sector or industry, moving to a new city, or returning to the job market, any time you make a major career transition it’s important to think carefully about the story you want to tell to potential employers. You know that you can bring incredible value to a new organization, but when you’re making a career transition it’s up to you to translate your experience and help potential employers understand how your skills and experience will benefit them.

In this webinar, Erin Ewart '00 will provide you strategies for telling your story effectively, including identifying your transferable skills and creating a concise, targeted narrative to use throughout the different aspects of the job search process to successfully market yourself to the organizations you want to work for.

Learning Objectives

  • Understand why storytelling is so important in the job search and how to approach telling your story during a career transition

  • Learn strategies to identify transferable skills and how to “connect the dots” of your previous experience to match a potential employer’s needs

  • Understand how to appropriately weave your story into different aspects of your job search, from your elevator pitch to your resume and LinkedIn profile



Erin Ewart '00 is a career coach and recruitment consultant. She has over 15 years of experience leading searches and helping organizations develop and improve their recruitment strategies, and an insider's perspective on what recruiters and hiring managers are looking for.  She uses this knowledge to help social sector professionals navigate the job search process, with a focus on tangible, action-oriented coaching and feedback on everything from the elevator pitch to resumes and interview skills. She has previously worked for a diverse set of organizations including Google, the U.S. State Department, and KIPP, the nation's largest charter school network, and understands the nuances and challenges of the public, private, and nonprofit sectors. Erin now lives in Seattle and received her Bachelors Degree from the College of William and Mary and her MBA from Columbia Business School.

For more information on Erin Ewart, please visit