Institute for Integrative Conservation: Augmented Reality Application to Conservation

Originally aired on March 18, 2021
Presented by Enrique Sánchez-Rivera M.B.A. ’07 and Matthew Ramsey

In this event, Enrique Sánchez-Rivera MBA ’07, the CEO of Augmented Island Studios, and Matthew Ramsey, the Director of the Conservation International Hawai'i Program, discuss how they are using Augmented Reality (AR) to revolutionize the conservation of Hawai'i’s marine ecosystem and the sociocultural benefits it provides local people. Together they developed AR experiences that promote the consumption of Ta'ape, an invasive fish species that is devastating Hawai'i’s native biodiversity and the economic sustainability of local fishers. Through the integration of entrepreneurial thinking and immersive technology, the team used AR to inspire conservation action that promotes sustainable fisheries, supports local livelihoods, provides food sources for local people, and conserves Hawai'i’s marine ecosystems.

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